Areas of Expertise

Marketing Strategy & Integrated Marketing Plans

  • Develop short and long-term strategies including key objectives and milestones

  • Create actionable plans that include branding, digital, events, content, and communications

  • Work in collaboration with your team to drive tactical execution if needed

Brand Awareness

Audience Segmentation & Persona Development

  • Perform industry and market research to determine best audience targets

  • Develop buyer personas to enable streamlined outreach and support a shorter Sales time to close and time to revenue cycle

Go-To-Market Launches, Positioning & Messaging

  • Develop go-to-market processes, including mapping of content assets to move prospects through the Sales funnel faster

  • Create differentiated positioning and messaging, ensuring competitive differentiation and clear value propositions

  • Develop brand architecture and messaging frameworks

  • Create broad awareness plans including tactics to leverage your company’s executive team, subject matter experts and industry influencers

  • Propose speaking and award opportunities to increase brand awareness

Communication Strategies

  • Develop foundational messaging to quarterly theme development

  • Create and deliver content through external and internal channels to educate, build awareness, influence adoption, and retain customers

  • Build strategy and scope for onboarding PR firms and engaging with the analyst community to drive reach and influence

Partner Enablement

  • Advise on how to build partner programs from scratch, identify the right partners, create business terms, and design a joint sales approach

  • Develop co-marketing, co-branding, and thought leadership to drive adoption along with up-sell and cross-sell opportunities